Unbox Thailand with Tourism Authority of Thailand

Mar 2019 – We’re stoked to work with the Tourism Authority of Thailand on their brand new campaign: #UnboxThailand. It’s a challenge to Singaporeans to break free from the usual Thailand itinerary. Our campaign cuts across 4 themes – Adventure, Nature, Gastronomy and Wellness – and bring to life the incredible journeys that await…if you choose to break free from the status quo. #UnboxThailand

We’re Accenture’s 1st!

Feb 2019 – What a way to make an impression! This year Accenture broke tradition by appointing a creative agency for their ang bao design. And they picked us! To capture the spirit of Chinese New Year and Accenture’s innovative spirit, our design features peony flower prints with a touch of gold and a QR code that lands customers on a custom greeting.

The leading global consulting firm’s red packet’s design is another example of traditional designs making the leap into digital.


Welcome the Year of the Pig with a Peranakan kebaya-inspired ang bao design

Feb 2019 – For our ang bao design for Schroders this year, we break tradition by going back to another tradition. Drawing inspiration from the colourful Peranakan culture – which blends Chinese and Malay influences – our design stands apart from the typical ones with de facto reds.

This year’s ang bao is also a major departure from all other ones we’ve designed for Schroders in the past, with its play on bright contrasting colours that made it the talk of the town. Besides tradition, we also incorporated technology by pairing it with a digital colouring game. Who says tradition cannot be innovative?

Check out our feature on Superadrianme!


Making #MerrySips with Starbucks

Jan 2019 – Like most Singaporeans out there, we love everything Starbucks does, especially at Christmas. And we’re delighted that the brand appointed us to help spread the holiday cheer to Singapore! Our campaign creates opportunities for friends to meet up under the Starbucks mistletoe, to enjoy their favourite drinks together.

Building on Starbucks’s brand essence the lively graphics and animated posts not only spark – but also spread – joy among customers, leading to a very successful campaign. #MerrySips #MerrySurprise


Tourism Authority of Thailand x antics@play: Thanks A Million!

Jan 2019 – Thailand welcomed its record-breaking millionth Singaporean traveller on 21 Dec. And we’re right there with delegates from the Tourism Authority of Thailand office to welcome her! Part of this milestone celebration included print ad announcements in the Sunday Times and Lianhe Zaobao, as well as a whirlwind 4D3N trip for our media friends to experience the latest in Bangkok.

Check out trip highlights by Superadrianme and Thomas!

#thanksamillionsg #amazingthailand

Launching Southeast Asia’s first Peppa Pig jewellery and gold collection!

Dec 2018 – Do you like Peppa Pig? We do too! And what’s better than Peppa Pig? Peppa Pig jewellery! Which is why we are so excited to be driving the week-long launch of the this unique collection by MoneyMax Jewellery and Entertainment One. Fun, playful and beautiful, the collabo is available in both Christmas and Chinese New Year themes.

Check out the peppy pop-up exhibition at Suntec City, which successfully seduced the media as well as festive shoppers and kids!

Building Singaporeans’ financial prowess with FinAlly

Nov 2018 – It’s fashionable to be financially savvy, and we’re glad to be given the chance to do our part. Incorporating planning and messaging to creatives and PR, we put together an integrated campaign to launch FinAlly. It’s the 1st digital-based financial planning platform that empowers Singaporeans with personalised recommendations based on their investment needs, life goals and budgets.

With easy-to-use planning tools, it puts the power of control back in the hands of everyday Singaporeans. Through a continuous process of ad testing and message and media optimisation, we helped the client to first define its audience, and then drive them from awareness to conversion.

antics: PR Awards 2018 finalist

Apr 2018 – We’re a finalist in this year’s PR Awards Best Regional PR Campaign category for our take on evian’s 2017 Live Young Oversize campaign.

From in-store POSMs and high-touch events to social media buzz and branded content, we created association, affinity and stories to inspire the public while delivering marketing results for the client.

Organised by Marketing Interactive, the PR Awards celebrates the year’s most outstanding PR campaigns across Southeast Asia. This recognition is an affirmation of the work we’ve produced for evian, and we look forward to helping more clients chart new grounds in the years to come!

Inspiring young minds with Republic Polytechnic

May 2018 – We’re excited to be working with Republic Polytechnic on their integrated marketing campaign this year leading up to Open House 2019, following a competitive pitch.

Seeing as youth marketing and education are our passion points, we are elated to have been given this opportunity to help reframe the polytechnic education narrative. Part of our scope includes driving the school’s ATL creatives, social media strategy, content as well as microsite and video production.

Keep your eyes peeled for the creatives!

Multiplying brand and product visibility for Schroders

Aug 2017 – Leading asset management firm Schroders has recently launched a Multi-Asset Income campaign, spanning digital, video and print. This is Schroders’s 1st advertising campaign in Singapore following a recent global rebrand. And we’re thrilled to be able to help them unveil their new brand attitudes to customers here, while advertising their latest suite of products.

Inspired by the refreshed brand, we developed a digital-first strategy, backed by eye-popping creatives that made people paid attention and see finance ads in a whole new way.

Check out the amazing campaign page.

evian x antics@play = Oversize

Aug 2017 – This August, we’ve gone glam! We’re now the regional lead agency for evian’s 2017 Oversize campaign. Rubbing shoulders with international celebrities and luxuriating in the goodness of the French alps, we’ve been super inspired to provide creative vision, public relations counsel, and celebrity and media engagement to drive brand awareness and affinity for evian across 3 markets – Taiwan, Hong Kong and Singapore. We’re thrilled to stand head and shoulders with evian’s international family of agencies in delivering iconic brand campaigns seen by millions around the world.

Check this out! – Oversized fashion wardrobe at our Taiwan press event with Ella Chen, a member of Mandopop group S.H.E!

We’re a Public Relations Agency of the Year winner!

May 2017 – We made the cut! At this year’s Agency of the Year awards, organised by Marketing Magazine, we bagged a Best Agency – Public Relations Agency of the Year award. We are excited that our persistence in delivering strategic communications and creative PR is being recognised.

The Agency of the Year Awards is touted as Singapore’s premier awards ceremony for marketing agencies and the only one judged solely by client marketers.

We’re a Brand Consultancy of the Year winner!

May 2017 – Yay!!! Singapore’s top client marketers have handpicked us as a Best Agency for brand consulting at this year’s Agency of the Year Awards. Organised by Marketing Magazine, this is Singapore’s premier awards ceremony recognising agencies for achievements in outstanding brand and marketing work.

Our win as a Best Agency – Brand Consultancy of the Year came on the back of our strategic and creative work for brands like Ding Yi, Nanyang Optical and Organic Eve; as well as for our playful company and client servicing culture.

We look forward to helping more clients chart new grounds in the years to come!