ethical AI in marketing

What’s ethical AI in marketing? Which side are you on?

Shawn Mak

Interest in AI is at fever pitch. This is all thanks to ChatGPT, Dall-E 2, Google AI, Meta AI and Bing AI, among others. Promises are plenty, stumbles are frequent, yet anticipation for where it will all land remains high. For an industry that fetishises speed, scale, efficiency and automation, what’s not to like about(more)

NFTs: Not Fully Terrible?

Lim En Ning

At this point, almost everyone has probably heard the term NFT floating around somewhere. However, the accompanying hype does not come without repercussions. NFTs have been touted as harmful to the environment, creating many problems such as emitting large amounts of carbon dioxide, being so energy-intensive that minting one NFT is comparable to the amount(more)

Image representing Artifical Intelligence In Marketing that encompasses predictive analytics, chatbots, AI-powered customer segmentation, personalised product reccomendations

Artificial intelligence in marketing: a brief introduction

Zhi Yan Teo

Artificial Intelligence (AI) is rapidly changing the face of the marketing industry. It provides clearer insights into audiences while simultaneously offering the ability for users to identify online trends and conversations swiftly. Therefore, brands that covet better returns on investments would do well to invest in AI-powered marketing tools. In this introductory article, we will(more)

MarTech Trends to Look Out for in 2023

Lim En Ning

When you think of marketing technology (MarTech), the average joe would probably think it has something to do with sending out newsletters and personalised product recommendations. True, but MarTech has come a long way from the mere collection and usage of customer data. Recently, the MarTech Compound Annual Growth Rate (CAGR) was projected at 14.3%,(more)

Gen Zs

8 Tips for Marketing to Gen Zs

Shueh Yee Tai

“Ok boomer”. When you hear this phrase, it just screams ‘generational gap!’ Alas, we’re welcoming a new group of consumers to the playing field – the Gen Zs. They already account for 40% of global consumers and have a spending power of over $360 billion globally.   With their own quirks and peculiarities, this ‘TikTok(more)

Influencers: Engagement and management

Jasmine Tan

Among the myriad marketing means and platforms, influencer engagement is quite the beast of its own. It can be dynamic, raw, highly interactive and engaging, and even to a certain degree unpredictable. Unlike one-way broadcast whether print or digital, or traditional celebrity endorsement, influencer engagement is inherently social. That means it often takes place on(more)

Play the Branding Game Like Cristiano Ronaldo

Evon Lim

Football fanatic or not, you probably would’ve heard the name Cristiano Ronaldo at one point or another. With partnerships with brands like Nike, DAZN and UFL under his name, Ronaldo has graced countless billboards, Instagram feeds and marketing campaigns. Despite his success on the field, most of his earnings comes not from his football career,(more)

Avatars: Coming to a real and virtual space near you

Shawn Mak

Avatars are coming to a screen near you, and I’m not talking about blue-skinned aliens at your local cineplex. With the encroaching web3, the rising popularity of the metaverse, the widespread adoption of NFTs and the accelerated maturing of technology, avatars are getting not only more omnipresent but also more sophisticated in use, function and(more)

An evolution in advertisement

Joy Lee

The ever-changing world of advertising Evolution doesn’t just apply to the animal kingdom; it doesn’t even just apply to physical objects. Our ideologies and expectations evolve over time to fit our environment, as well as our lifestyle. With that, the advertising world isn’t that much different. We’ve come a long way, from when tokens/models and(more)

Filling social gaps of ESG

Jasmine Tan

It’s been fifty-odd years since economist and Nobel Prize winner Milton Friedman posited the wildly controversial shareholder theory. The shareholder theory holds the view that the sole responsibility and function of a corporation is to maximise profits. If the business executive acts in ways that does not maximise returns for shareholders, they do so at(more)