Another year, another Fast and Furious threatens to dominate pop culture and make us fantasise about pimping our rides and tricking our drives. As (pop) culturally watershed as the franchise has been, it has consistently failed to reflect real world automobile and automobile brand trends. The franchise trades in fantasy, yes. But so do auto(more)
Today, the rise of online customers’ expectations toward brands to produce thumb-stopping content and capture their attention has been challenging brands to improve their content marketing. People are demanding more meaningful experiences and more engaging content. Besides helping brands stand out and create brand recall, interactive content can help draw in some potential business partnerships(more)
The pandemic has brought about significant disruption, that much we know. But some disruptions have proven positive, like accelerating innovations and moving certain industries forward. IBM reported that COVID-19 has shifted the ecommerce scene by 5 years. And that supports what we’ve witnessed as marketers and consumers too. Brands that have been slow to get(more)
Picture yourself in the near future. Welcome to an era of technological advancements! On a global level, a handful of countries now run on renewable, green energy. Closer to home, familiar brands make appearances on the face of your IoT-enabled home appliances—bridging the gap between consumers and brands. Grocery shopping or finding the best place(more)
Ahh the QR code. Love it or love to hate it? Despite having a lukewarm response when it first launched, you’re bound to see and interact with one everywhere. The pandemic has shifted people’s mindset in that they are now more accustomed to this technology. Gone are the days where people ignore this ubiquitous black(more)
We are rounding off one of the last few client brainstorming workshops for the year. As such, it timely to summarise some key areas that surfaced during these sessions. Off the back of a rough 2020, clients will certainly wonder what to put forth in 2021 marketing plans? Do we stick to tried-and-tested marketing techniques?(more)
Character animation has always been revolving around us. Whether it’s old-school, frame-by-frame drawing animation, to new-school, oddly-satisfying 3D illustration by Dimension. Or simple 2D brand character animations. These magical feats of graphical prowess create long-lasting impact for brands and marketing campaigns. Especially now in our multi-platform, device-addict society. Dumb Ways to Die You are(more)
What comes to mind when you think of “target audience”? A mix of consumer stats or an actual person? With the proliferation of research technology from data trackers to advanced algorithms, it’s easy to get carried away with how accessible data is. Sometimes, researching your customers is just a Google search away. However, we are(more)
I recently attended a course on project management for creative projects. Here are some key takeaways on improving client satisfaction. Practising empathy Creative projects involve some extra stress. You should always make sure that your client knows that you care about their project. It might be just a small job to you, but to(more)
Increasingly, companies like Airbnb and Dropbox are championing a new term: DesOps. AKA Design Ops. And yes, it can get as tactical as that can possibly sound; but no, it doesn’t involve just moving troops from point A to point B. Rather, Design Ops serves a larger strategic intent. It can impact your organisation’s performance(more)
