Design thinking, user experience, customer experience, what do all these buzzwords have in common? If you say, human centricity, you’re actually only half right. While it’s true that human / user centric thinking influences these things, the skill we’d need to hone in order to practise, say for example design thinking, is empathy. What exactly(more)
2020 has brought a few unsavoury “c” words into our lexicon: Coronavirus, COVID-19, circuit breaker, to name a few. While everyone and their isolated neighbours brandish these words with whispered sighs and audible frustration, we should be wary about letting that other “c” word go down the proverbial toilet in 2020: Creativity. Just because the(more)
User Experience or UX is defined as any interaction a user makes with a product or service. The UX design takes into consideration every element involved that helps in shaping the experience. The goal of UX design is to build an easy, efficient, relevant and pleasing journey for the user. Many developers or planners have(more)
Nobody was prepared for what 2020 was going to bring. The emergence and proliferation of COVID-19 disrupted businesses globally, and yes, even creative advertising agencies. How brands react during this crisis has never been more important. “In the midst of every crisis, lies great opportunity” – Albert Einstein Delivering the right brand message at the(more)
Design thinking is one of the hottest things in the creative industry right now. Its popularity has been stewing away for the past few years, and recently came to a boil. Seemingly on the lips of everyone in the industry itching to get a piece of the integrated marketing pie, love it or hate it,(more)
How many times have you seen that strapline shouting “30% off this Christmas”? Or a warm and fuzzy video? An advertisement filled with Santa Claus and festive decorations? You’re probably tired of seeing these, especially when many Christmas campaigns look so similar. Holiday season is a great way to make an impact. Yet it’s becoming(more)
The world has had their say on one of the most rapidly growing careers of the millennial generation – influencers. As we know, there has been an ongoing debate on whether posing for photos is deserving of a 5-figure cheque. Having worked with these hardworking souls myself, it’s without a doubt a 24×7 job. Across(more)
Branding your product is as much an art form as it is a marketing tool. It is more than just giving it a name, logo or specific colour palettes. It is about giving your products and services an identity of its own. Done correctly, your brand would intrinsically embody and communicate your company’s values and(more)
Storytelling is innate in all of us. Stories tell us our histories and of the world we live in. From early cave paintings to the oral and written traditions underpinning much of human civilisations and world religions. From Gilgamesh to Gutenberg, Shakespeare to Spielberg, stories are how we understand where we come from and figure(more)
How difficult is it to stay creatively energised after 10 years? For branding, design and advertising agencies…very. It used to be that we defined design by their eras: Art Nouveau, Art Deco, Modernism, Futurism, and so on. And each movement lasted a good several decades. But we now live in accelerated times. In the last(more)
