Blog

Marketing with a CNY flair

Megan Simpson

Technology in the workplace is a double-edged sword. On one hand, people can work from anywhere, have immediate email access and easily facilitate calls from across the world. One would assume that with more flexibility, stress levels would have reduced and make achieving work-life balance more attainable. However, a study by advisory company Willis Towers(more)

Whatever happened to Nokia?

Tamira

Whatever happened to the chunky and sturdy mobile phone that flaunted a monochromatic screen and green backlight? I remembered seeing my parents proudly wearing the fashionable gear around their waist with the unmistakable black belt clip, while I use it to play the game of “snake” occasionally. With the eventual acquisition of its mobile phone(more)

3 video marketing tips for your brand

Mabel Lee

Were you able to steer your attention away when you came across Apple’s iPhone X video commercial? I couldn’t. I was completely hooked by the synchronisation of the visual, sound and text elements, bringing the phone to life in a way that a static banner can never match up to. GIF Credit: Magzine With the(more)

Micro or macro-influencers – does it matter?

Annabel

The term ‘influencers’ is not something new in a technology-driven world today. Before I start, who or what do influencers mean? To put it simply, influencers are individuals who have a huge number of followers across different social media platforms like Facebook, Instagram, Snapchat, and Twitter. Due to their ability to reach out to an(more)

Productive Daydreaming

5 Steps To Productive Daydreaming

Vincent Tutay

Zoning out. Flights of fancy. Admit it, you’re guilty of daydreaming at work at one point or another. With tight deadlines always looming, daydreaming implies procrastination, and procrastination means inefficiency. Hence the guilt because inefficiency = bad. But what if I tell you that not all daydreaming is bad? What if you can hack into(more)

5 things every brand should know about Generation Z

Celine

Move over millennials, Generation Z are the new influencers. We all know millennials and how they’ve taken over the marketplace, but what about Gen Z? Known to be true digital natives born between 1998 to 2008, this group of consumers make up 26% of our population. With access to $USD 44 billion in purchasing power,(more)

More Star than Bucks: Behind the doors of the new Shanghai Starbucks Reserve Roastery

John

Disney has Disneyland, Willy Wonka has his chocolate factory and Starbucks has its Reserve Roastery. Over the Christmas period, I had the opportunity to visit the newly opened Starbucks Reserve Roastery in Shanghai for a much needed coffee break. Coffee Wonderland Proclaimed as a “coffee wonderland”, the Shanghai Roastery is the world’s largest Starbucks outlet,(more)

viral marketing

3 reasons why viral marketing doesn’t work anymore

Deborah Chew

What is viral marketing? Viral marketing is a a technique that uses social networks to increase brand awareness and engagement. Ever since Hotmail achieved success with viral marketing in 1996, many others have jumped on the bandwagon. However, is viral marketing working right now? Maybe not. Viral marketing can sabotage your company in the upcoming(more)

Brand archetypes are like the different flavours of jelly beans

What are brand archetypes?

Mary Anne

Your organisation has a personality. It’s present in your culture, values, and processes. A brand archetype can consolidate your organisation’s personality into a character that is recognisable in collective imagination. When Apple launched the iPhone 4 in 2010, the ads read, “This changes everything. Again.” This bold and memorable slogan channelled the Innovator archetype. Think Thomas(more)