5 things every brand should know about Generation Z


Move over millennials, Generation Z are the new influencers. We all know millennials and how they’ve taken over the marketplace, but what about Gen Z? Known to be true digital natives born between 1998 to 2008, this group of consumers make up 26% of our population. With access to $USD 44 billion in purchasing power,(more)

More Star than Bucks: Behind the doors of the new Shanghai Starbucks Reserve Roastery


Disney has Disneyland, Willy Wonka has his chocolate factory and Starbucks has its Reserve Roastery. Over the Christmas period, I had the opportunity to visit the newly opened Starbucks Reserve Roastery in Shanghai for a much needed coffee break. Coffee Wonderland Proclaimed as a “coffee wonderland”, the Shanghai Roastery is the world’s largest Starbucks outlet,(more)

viral marketing

3 reasons why viral marketing doesn’t work anymore

Deborah Chew

What is viral marketing? Viral marketing is a a technique that uses social networks to increase brand awareness and engagement. Ever since Hotmail achieved success with viral marketing in 1996, many others have jumped on the bandwagon. However, is viral marketing working right now? Maybe not. Viral marketing can sabotage your company in the upcoming(more)

Brand archetypes are like the different flavours of jelly beans

What are brand archetypes?

Mary Anne

Your organisation has a personality. It’s present in your culture, values, and processes. A brand archetype can consolidate your organisation’s personality into a character that is recognisable in collective imagination. When Apple launched the iPhone 4 in 2010, the ads read, “This changes everything. Again.” This bold and memorable slogan channelled the Innovator archetype. Think Thomas(more)

Let it go – Brand Lessons from Disney’s Frozen


Let it go – Brand Lessons from Disney’s Frozen Four years on and the movie Frozen still remains a firm favourite in the hearts of many. Apart from its catchy songs, heartwarming tales and vibrant display of colours, Frozen can teach us many important lessons such as the importance of family, staying true to yourself(more)

Our brave new world


Log on to Facebook, or try to watch an innocent video on YouTube. Chances are—if you haven’t installed some sort of ad blocker—that you’ll happen upon an online advertisement. Ads are flooding the online space, vying for a prime piece of real estate where people’s attentions are focused now: their screens. With such online ads(more)

3 questions to ask before you decide on co-branding

Deborah Chew

The power of co-branding is clear – it expands your customer base, helps build reputation and boosts visibility. However, this depends on whether the partnership is an effective one. When is co-branding suitable and how do you know whether to jump in or back off? Before deciding on a partnership, here are 3 questions you(more)

How to have a productive day at work

Min Nguyen

In today’s workplace, we faced many challenges and one of it is the struggle to keep up with the many tasks we have to do within a day. But surely we can do something to prevent chaos and squeeze the most out of the 9 hours we have in the office. Below are some techniques(more)

Grants for branding & digitisation: What SMEs need to know

Christina Tarigan

CDG, MRA, PIC, Go Digital, and the list goes on. When it comes to branding and digitisation, the Singapore government offers many grants to SMEs like yours to finance strategic projects that you may lack the resources to carry out. Before you pen that proposal, read this guide to know what to expect and ascertain(more)