How the hospitality industry uses data to drive brand storytelling

Shueh Yee Tai

‘80% of brands who used these 3 tips experienced increased sales.’ Did that statement convince you to read on? Well, if it did, it’s probably because it made use of statistics to capture your attention. This is testament to the persuasive power of data and facts. Data is powerful, and when combined with storytelling it(more)

Top 10 highly effective types of content marketing

Michelle Goana

There’s no better way to get your website discovered by search engines and engage your target audience with subjects they care about than content marketing. Content marketing has become one of the most powerful digital marketing strategies that can be applied in all businesses across every industry. The internet is constantly challenging us to adapt(more)

When automobile brands trend toward advertising sameness

Shawn Mak

Another year, another Fast and Furious threatens to dominate pop culture and make us fantasise about pimping our rides and tricking our drives. As (pop) culturally watershed as the franchise has been, it has consistently failed to reflect real world automobile and automobile brand trends. The franchise trades in fantasy, yes. But so do auto(more)

5 interactive content trends your brand can explore

Kit Thongchim

Today, the rise of online customers’ expectations toward brands to produce thumb-stopping content and capture their attention has been challenging brands to improve their content marketing. People are demanding more meaningful experiences and more engaging content. Besides helping brands stand out and create brand recall, interactive content can help draw in some potential business partnerships(more)

Shopstreaming ecommerce

Shopstreaming: Why your ecommerce strategy needs it

Shawn Mak

The pandemic has brought about significant disruption, that much we know. But some disruptions have proven positive, like accelerating innovations and moving certain industries forward. IBM reported that COVID-19 has shifted the ecommerce scene by 5 years. And that supports what we’ve witnessed as marketers and consumers too. Brands that have been slow to get(more)

Podcast marketing: Transforming voice into brand loyalty

Alston Chee

Picture yourself in the future. On a global level, a handful of countries now run on renewable, green energy. Closer to home, familiar brands make appearances on the face of your IoT-enabled home appliances—bridging the gap between consumers and brands. Grocery shopping or finding the best place to have dinner is as simple as saying(more)

The renaissance of the QR code

Vincent Tutay

Ahh the QR code. Love it or love to hate it? Despite having a lukewarm response when it first launched, you’re bound to see and interact with one everywhere. The pandemic has shifted people’s mindset in that they are now more accustomed to this technology. Gone are the days where people ignore this ubiquitous black(more)

brainstorming marketing plans

Marketing plans & trends for 2021

Winnie Pua

We are rounding off one of the last few client brainstorming workshops for the year.  As such, it timely to summarise some key areas that surfaced during these sessions. Off the back of a rough 2020, clients will certainly wonder what to put forth in 2021 marketing plans? Do we stick to tried-and-tested marketing techniques?(more)

Character Animator

Add Character Animator to level up brand storytelling

Kit Thongchim

Character animation has always been revolving around us. Whether it’s old-school, frame-by-frame drawing animation, to new-school, oddly-satisfying 3D illustration by Dimension. Or simple 2D brand character animations. These magical feats of graphical prowess create long-lasting impact for brands and marketing campaigns. Especially now in our multi-platform, device-addict society.   Dumb Ways to Die  You are(more)

Customer persona: How to profile your target audience effectively

Alston Chee

What comes to mind when you think of “target audience”? A mix of stats or an actual person? With the proliferation of research technology from data trackers to advanced algorithms, it’s easy to get carried away with how accessible data is. Sometimes, researching your customers is just a Google search away. But we are complex(more)