What is in-app mobile game advertising? Advertising on mobile games usually manifests in the form of In-game advertising. This variation of advertising is currently popular among game developers as a monetisation strategy to increase profits and revenue. Game developers often receive financial incentives and payments from business partners when they agree to display advertisements on(more)
How can design change the world? How do we design something sustainable for our planet or society? As a creative who has been working closely with sustainable brands and projects, these questions are very critical to me. Recently, I have come across the thinking approach called, “Life cycle thinking”. I have to admit that, there(more)
Web3 must be the social butterfly’s worst nightmare. And undoubtedly also the marketer’s. For many years now, brands have struggled to keep their head in the social media marketing game. The better and more successful ones have kept themselves ahead of trends, controversies and legislations, driving content, conversations and conventions. The rest of the world(more)
The line is truly blurred sometimes; we inadvertently let our personal lives enter our workplace, despite trying to keep them separate. But in the world of advertising, this can sometimes be a good thing, especially in the area of project management. And as a mother, this becomes even more so. With the increase in daily(more)
NFTs exploded into world stage in 2021, birthing hypes that catapulted artists like Beeple to command a $69 million dollar price tag at Christie’s. NFTs as well as the metaverse, have been the buzzwords in marketing trends for 2021 and 2022. Since then a whole slew of artists and brands, hopped onto the band wagon(more)
We have often segmented our target audience by demographics, psychographics. We have also mapped out various customer journeys predicting thoughts, emotions and responses. But wouldn’t it be logical to assume consumer’s personality play a huge role in our shopping attitudes and behaviour? Can we market by personality? Using the well-known MBTI (Myers-Briggs Type Indicator), as(more)
When Elon Musk tweeted about Web3 being just another ‘marketing buzzword’, what exactly did he mean? First of all, we need to understand what Web3 is… Web3 is essentially a decentralized and more democratic version of our current internet. It represents the next evolutionary phase of the web where we’re witnessing a shift(more)
Green consumerism is reaching fever pitch. According to Wunderman Thompson, 86% of consumers today expect businesses to play their part in solving challenges like climate change and social justice. It’s no wonder brands are now frantically racing each other, the clock and the climate, to do good, and look good. But unless you’re a Fortune(more)
One of the biggest buzz words in the late 2021 and early 2022 is of course the metaverse. With Facebook loudly proclaiming their name change to Meta, the world was abuzz with the possibilities. Combined with the sudden interest in NFTs, the metaverse has been predicted as one of the marketing trends for 2022. But(more)
Ask any brand marketer what is their ESG strategy, and chances are they’ll tell you they have one in place or about to embark on one. But ask them what is their DEI strategy, and chances are they’ll stare at you blankly: D-E-Wha..? An acronym for Diversity, Equity and Inclusion, DEI impacts not just business(more)
