antics' moodboard created during the 3rd design sprint

Design thinking: How it helps to create better solutions

Matthew Leu

Design thinking is one of the hottest things in the creative industry right now. Its popularity has been stewing away for the past few years, and recently came to a boil. Seemingly on the lips of everyone in the industry itching to get a piece of the integrated marketing pie, love it or hate it,(more)

Top 3 reasons why Christmas campaigns lack excitement

Wang Yu Qing

How many times have you seen that strapline shouting “30% off this Christmas”? Or a warm and fuzzy video? An advertisement filled with Santa Claus and festive decorations? You’re probably tired of seeing these, especially when many Christmas campaigns look so similar. Holiday season is a great way to make an impact. Yet it’s becoming(more)

Instagram thought they outsmarted influencers, will it backfire?

Sejal Bagaria

The world has had their say on one of the most rapidly growing careers of the millennial generation ­– influencers. As we know, there has been an ongoing debate on whether posing for photos is deserving of a 5-figure cheque. Having worked with these hardworking souls myself, it’s without a doubt a 24×7 job. Across(more)

What can we learn from Nintendo’s brand Switch up?

Tan Keng Hwee

Branding your product is as much an art form as it is a marketing tool. It is more than just giving it a name, logo or specific colour palettes. It is about giving your products and services an identity of its own. Done correctly, your brand would intrinsically embody and communicate your company’s values and(more)

Coke and Brand Storytelling

Why brand storytelling is essential to your marketing strategy

Shawn Mak

Storytelling is innate in all of us. Stories tell us our histories and of the world we live in. From early cave paintings to the oral and written traditions underpinning much of human civilisations and world religions. From Gilgamesh to Gutenberg, Shakespeare to Spielberg, stories are how we understand where we come from and figure(more)

3D mock-up of antics branded beer can against a purple ombre background

Add Dimension to your brand’s design and storytelling

Vincent Tutay

One of the hottest design trends predicted for 2019 is 3D design. As 3D design software becomes more accessible and acceptance and demand for augmented reality increases, 3D design looks to be more than yet another trend.   What 3D design means for your marketing efforts Adobe Dimension gives creative agencies, marketers and businesses, another(more)

Thank you for this first 10 years

Winnie Pua

It has been a decade since antics@play started shop. Unbelievable! Am I that old already? antics@play is made up of its people; staff, clients, partners. So to those who were a part of, or who worked with antics@play at any time, a big thank you. As I sit down with my wine to write this(more)

Millennials: There’s more to them than you think

Iris Gu

Have you ever argued with your friends while travelling together? Picture this: you’re excited and totally ready for your trip with a fully-packed itinerary for each day – to soak up the most of a new country and explore as many landmarks as possible. However, your friend is a free soul who enjoys wandering off(more)

Bake vs design

Min Nguyen

Are you a full-time designer, part-time baker like me? Do you also spend 10 hours every weekend in the kitchen trying to bake and decorate the perfect cake in the design you envisioned? If yes, you are not alone!