What do you do when you have a fashion client? Play dress up! And that’s exactly what we did. To help this homegrown brand make their splashy debut in the US market (specifically, NY and LA), our girls role-played as customers to formulate PR strategies that urban girls can resonate with.
By showcasing Her Velvet Vase’s street-inspired line of clothing to American media through a series of media and blogger engagement activities and on-point messaging, we scored key wins by securing ink in titles like Glamour, US Weekly and Instyle.com, as well as high praise from prominent influencers Ellery L and Dear Milano. Back in Singapore, besides a press launch, we also styled prominent fashion bloggers on their take on the HVV girl.
PR / Strategy / Writing / Media relations / Content / Event