Working with Bestofire was like playing with that kid with the crazy toys. They are in the business of providing jaw-droppingly cool fireproofing solutions for theme parks and hotels in the region.
Our creative nerds went nuts over the industrial implements, compulsively studying blueprints like war maps, imagining Transformers-like forklift battles while location shooting, and obsessively arranging and rearranging washer pins and particle boards into artistic dioramas. But more than transforming their brand, by involving staff, partners and customers into our creative play, the project transformed also the way Bestofire think about their business and future, from HR and sales to everything in between.
Branding / Research / Strategy / Identity / Print / Film / Video / Digital / Environmental