Launching a new MVNO – grid mobile

Aug 2019 – grid mobile is young, loud and proud. Offering a fully-loaded loyalty programme geared towards a variety of lifestyles. The new telco is the latest kid on the competitive consumer telecommunications block. No contract? Yawn. A free mobile plan? Keep talking. With bill rebates, cashback and merchant offers, grid mobile is the telco that dares to say they pay subscribers to live larger.

From conceptualising the brand’s identity and charting its narrative to plotting its big reveal, we’ve been given the licence to be audacious, daring and playful. Bending advertising conventions to enter with a bang, we kicked things off with a contest to win a lifetime free mobile plan. And it’s been so much fun seeing what people will do to #mintmymobile and win.

Helping brands bridge the gap between online and in-store experiences

Jul 2019 – What’s better than do? Share, of course! For our latest industry sharing session – this time partnering Edgeworks and The Co. Duxton – we helped a roomful of business owners and marketers explore the value of having a seamless experience from online to in-store: From digital banners to visual merchandising to getting a boost from a POS system’s data. Attendees learnt how to leverage the possibilities yielded by omnichannel to level up CX journeys, juice up their brand and imagine the future of their business. This was followed by opportunities to network, collaborate and dream bigger.

Bringing people, brands and possibilities together: That’s our passion. Sign up for our newsletter if you’d like to know when our next shindig is happening!

#WinYourWay with UnionPay International

Jun 2019 – Come catch the champs at the International Champions Cup 2019. Together with UnionPay, the tournament’s official payment partner, we’re rallying football fans to wear their colours and catch football’s titans clash at Singapore Sports Hub.

To drum up excitement, exclusive ticket sales, card usage and brand affinity, we created ads, content and activation. And for a fully immersive experience, a chance for fans to win passes to get up close and personal with superstar players and a few little surprises at the live match in Jul. All they have to do is express their zeal by recording a video of themselves belting out a club cheer.

Catch the fever here.

Move “Together Towards Tomorrow” with Shiseido

Apr 2019 – To improve Shiseido’s position as a leader in personal care amongst internal and external stakeholders, we draw on our expertise as brand and PR consultants to develop a clear overarching messaging strategy to inspire the brand toward their digital future.

Across multiple projects, from dinner and dance to branding a career development programme. And from conceptualisation to execution. We give the projects an injection of creativity while keeping them distinctly Shiseido.

Unbox Thailand with Tourism Authority of Thailand

Jul 2019 – Stoked to work with the Tourism Authority of Thailand on the #UnboxThailand campaign, a challenge to Singaporeans to break free from the usual Thailand itinerary. Our recently wrapped campaign cuts across 4 themes – Adventure, Nature, Gastronomy and Wellness – and brings to life the incredible journeys that await…if you choose to break from the status quo.

Given the objective of driving awareness of less travelled destinations in Thailand, our display ads bagged over 9 mil. impressions, with a CTR that more than doubled average benchmarks, while outstream video ads garnered 340K completed views. The success story continues on social, where our creatives engaged and surpassed the estimated number of clicks by almost 212%.


We’re Accenture’s 1st!

Feb 2019 – What a way to make an impression! This year Accenture broke tradition by appointing a creative agency for their ang bao design. And they picked us! To capture the spirit of Chinese New Year and Accenture’s innovative spirit, our design features peony flower prints with a touch of gold and a QR code that lands customers on a custom greeting.

The leading global consulting firm’s red packet’s design is another example of traditional designs making the leap into digital.


Welcome the Year of the Pig with a Peranakan kebaya-inspired ang bao design

Feb 2019 – For our ang bao design for Schroders this year, we break tradition by going back to another tradition. Drawing inspiration from the colourful Peranakan culture – which blends Chinese and Malay influences – our design stands apart from the typical ones with de facto reds.

This year’s ang bao is also a major departure from all other ones we’ve designed for Schroders in the past, with its play on bright contrasting colours that made it the talk of the town. Besides tradition, we also incorporated technology by pairing it with a digital colouring game. Who says tradition cannot be innovative?

Check out our feature on Superadrianme!


Making #MerrySips with Starbucks

Jan 2019 – Like most Singaporeans out there, we love everything Starbucks does, especially at Christmas. And we’re delighted that the brand appointed us to help spread the holiday cheer to Singapore! Our campaign creates opportunities for friends to meet up under the Starbucks mistletoe, to enjoy their favourite drinks together.

Building on Starbucks’s brand essence the lively graphics and animated posts not only spark – but also spread – joy among customers, leading to a very successful campaign. #MerrySips #MerrySurprise


Tourism Authority of Thailand x antics@play: Thanks A Million!

Jan 2019 – Thailand welcomed its record-breaking millionth Singaporean traveller on 21 Dec. And we’re right there with delegates from the Tourism Authority of Thailand office to welcome her! Part of this milestone celebration included print ad announcements in the Sunday Times and Lianhe Zaobao, as well as a whirlwind 4D3N trip for our media friends to experience the latest in Bangkok.

Check out trip highlights by Superadrianme and Thomas!

#thanksamillionsg #amazingthailand

Launching Southeast Asia’s first Peppa Pig jewellery and gold collection!

Dec 2018 – Do you like Peppa Pig? We do too! And what’s better than Peppa Pig? Peppa Pig jewellery! Which is why we are so excited to be driving the week-long launch of the this unique collection by MoneyMax Jewellery and Entertainment One. Fun, playful and beautiful, the collabo is available in both Christmas and Chinese New Year themes.

Check out the peppy pop-up exhibition at Suntec City, which successfully seduced the media as well as festive shoppers and kids!

Building Singaporeans’ financial prowess with FinAlly

Nov 2018 – It’s fashionable to be financially savvy, and we’re glad to be given the chance to do our part. Incorporating planning and messaging to creatives and PR, we put together an integrated campaign to launch FinAlly. It’s the 1st digital-based financial planning platform that empowers Singaporeans with personalised recommendations based on their investment needs, life goals and budgets.

With easy-to-use planning tools, it puts the power of control back in the hands of everyday Singaporeans. Through a continuous process of ad testing and message and media optimisation, we helped the client to first define its audience, and then drive them from awareness to conversion.

antics: PR Awards 2018 finalist

Apr 2018 – We’re a finalist in this year’s PR Awards Best Regional PR Campaign category for our take on evian’s 2017 Live Young Oversize campaign.

From in-store POSMs and high-touch events to social media buzz and branded content, we created association, affinity and stories to inspire the public while delivering marketing results for the client.

Organised by Marketing Interactive, the PR Awards celebrates the year’s most outstanding PR campaigns across Southeast Asia. This recognition is an affirmation of the work we’ve produced for evian, and we look forward to helping more clients chart new grounds in the years to come!

Inspiring young minds with Republic Polytechnic

May 2018 – We’re excited to be working with Republic Polytechnic on their integrated marketing campaign this year leading up to Open House 2019, following a competitive pitch.

Seeing as youth marketing and education are our passion points, we are elated to have been given this opportunity to help reframe the polytechnic education narrative. Part of our scope includes driving the school’s ATL creatives, social media strategy, content as well as microsite and video production.

Keep your eyes peeled for the creatives!