Milestone unlocked with 3 category finalists at AOTY Awards

May 2020 – Woohoo! We’re thrilled to have made it into the Agency of the Year Awards 2020 in 3 categories: Boutique Agency of the Year, Brand & Design Consultancy of the Year, and Integrated Marketing Agency of the Year. Organised by Marketing, the awards recognises Singapore’s top marketing and advertising agencies. We’re honoured to be recognised for not only our branding but also integrated capabilities, as we grew from a brand consultancy to a brand-led integrated marketing agency in 2019. We look forward to more impactful transformations as we tween!

AOTY2020 antics@play

Rethinking festive designs for the Year of the Rat

Jan 2020 – Festive marketing has always been a rewarding challenge for us. Straddling between tradition and innovation, we give our best shot in experimenting and making an impact with our ang bao designs.

For Schroders this year, we made sustainability and technology our top concerns. Through partnership with a local social enterprise, we produced eco-friendly handcrafted pouches made from microfibre leather. A mobile QR code on the back of each packet launches an Instagram AR filter for the occasion – a chance to spice up CNY visits.

For Janus Henderson, a leading global asset manager, we showcased the spring in full bloom with a classy design. We used woodcut illustration on the ang bao against warm, rich and sensual colours with a humanistic touch. Delicate details in glittery gold foil on smooth laminates provide visual and tactile contrast.

Check out our feature on Superadrianme!

Wrapping up an eventful 2019 with grid mobile

Jan 2020 – 2019 was definitely a remarkable year for grid mobile and us! As the new kid on the block without anything set in place, grid mobile cut through the market and gained traction in a short span of time.

From conceptualising the brand identity and narrative, plotting its big reveal to driving product interest, our integrated campaign fulfilled and over-delivered against objectives of driving signups and owning a clear brand territory. Not only did grid mobile cement the impression of a fun and bold brand, our digital and social focus allowed us to engage and challenge our audience to live larger.

With more to come in 2020, we’re stoked to continue charting new grounds with grid mobile!

Snagging a handful of Marketing Excellence Awards

Nov 2019 – We were stoked to be honoured with 2 category wins and a category finalist at Marketing Excellence Awards 2019. Organised by Marketing, the awards recognises Singapore’s outstanding campaigns.

Our #MerrySips campaign for Starbucks won Silver for Excellence in Digital Marketing, and Bronze for Excellence in Gaming. With a story-fuelled, omnichannel approach, we captured millennials’ festive interest with fun and interactive content that drove footfall, engagement, affinity and customer growth.

Also recognised was the Peppa Pig Jewellery Christmas Launch event we rolled out for MoneyMax Jewellery. Shortlisted for Excellence in Event Marketing, the activation excited media, drove spectacular footfall and sales, as well as made an impression on the judges.


A big sawasdee to the Singapore Media Awards

Sep 2019 – Our campaign for Tourism Authority of Thailand #UnboxThailand, in partnership with The Media Shop, won Best Use of Budget at the Singapore Media Awards 2019!

With an integrated advertising and PR strategy, #UnboxThailand optimised the tourism board’s reach to Singaporeans, by inviting them to re-appraise what Thailand means, and inspiring them to visit the lesser known pockets of the magnificent country.

Organised by the 4As Singapore, the Singapore Media Awards recognises the best campaigns that deliver positive, client-centric results.

Scoring big with UnionPay International at the ICC

Nov 2019 – With the conclusion of International Champions Cup 2019, we’re thrilled to see spectacular results from our #WinYourWay sponsorship campaign for UnionPay International. The use of ads, content and activation were successful in driving ticket sales, card usage, app downloads and brand understanding. In other words, meeting all our client’s sponsorship objectives.

At launch, the campaign generated so much hype and interest, it pushed 6,000 pre-sale tickets in just 1 week. In-stadium brand activation further achieved almost 800 app downloads, among other wins. Brand impact also proved strong, with 60% of attendees recalling UnionPay International as a sponsor. We’re calling GOAAAAL on this one!

Helping brands bridge the gap between online and in-store experiences

Jul 2019 – What’s better than do? Share, of course! For our latest industry sharing session – this time partnering Edgeworks and The Co. Duxton – we helped a roomful of business owners and marketers explore the value of having a seamless experience from online to in-store: From digital banners to visual merchandising to getting a boost from a POS system’s data. Attendees learnt how to leverage the possibilities yielded by omnichannel to level up CX journeys, juice up their brand and imagine the future of their business. This was followed by opportunities to network, collaborate and dream bigger.

Bringing people, brands and possibilities together: That’s our passion. Sign up for our newsletter if you’d like to know when our next shindig is happening!

Move “Together Towards Tomorrow” with Shiseido

Apr 2019 – To improve Shiseido’s position as a leader in personal care amongst internal and external stakeholders, we draw on our expertise as brand and PR consultants to develop a clear overarching messaging strategy to inspire the brand toward their digital future.

Across multiple projects, from dinner and dance to branding a career development programme. And from conceptualisation to execution. We give the projects an injection of creativity while keeping them distinctly Shiseido.