News

Snagging a handful of Marketing Excellence Awards

Nov 2019 – We were stoked to be honoured with 2 category wins and a category finalist at Marketing Excellence Awards 2019. Organised by Marketing, the awards recognises Singapore’s outstanding campaigns.

Our #MerrySips campaign for Starbucks won Silver for Excellence in Digital Marketing, and Bronze for Excellence in Gaming. With a story-fuelled, omnichannel approach, we captured millennials’ festive interest with fun and interactive content that drove footfall, engagement, affinity and customer growth.

Also recognised was the Peppa Pig Jewellery Christmas Launch event we rolled out for MoneyMax Jewellery. Shortlisted for Excellence in Event Marketing, the activation excited media, drove spectacular footfall and sales, as well as made an impression on the judges.

 

A big sawasdee to the Singapore Media Awards

Sep 2019 – Our campaign for Tourism Authority of Thailand #UnboxThailand, in partnership with The Media Shop, won Best Use of Budget at the Singapore Media Awards 2019!

With an integrated advertising and PR strategy, #UnboxThailand optimised the tourism board’s reach to Singaporeans, by inviting them to re-appraise what Thailand means, and inspiring them to visit the lesser known pockets of the magnificent country.

Organised by the 4As Singapore, the Singapore Media Awards recognises the best campaigns that deliver positive, client-centric results.

Scoring big with UnionPay International at the ICC

Nov 2019 – With the conclusion of International Champions Cup 2019, we’re thrilled to see spectacular results from our #WinYourWay sponsorship campaign for UnionPay International. The use of ads, content and activation were successful in driving ticket sales, card usage, app downloads and brand understanding. In other words, meeting all our client’s sponsorship objectives.

At launch, the campaign generated so much hype and interest, it pushed 6,000 pre-sale tickets in just 1 week. In-stadium brand activation further achieved almost 800 app downloads, among other wins. Brand impact also proved strong, with 60% of attendees recalling UnionPay International as a sponsor. We’re calling GOAAAAL on this one!

Launching a new MVNO – grid mobile

Aug 2019 – grid mobile is young, loud and proud. Offering a fully-loaded loyalty programme geared towards a variety of lifestyles. The new telco is the latest kid on the competitive consumer telecommunications block. No contract? Yawn. A free mobile plan? Keep talking. With bill rebates, cashback and merchant offers, grid mobile is the telco that dares to say they pay subscribers to live larger.

From conceptualising the brand’s identity and charting its narrative to plotting its big reveal, we’ve been given the licence to be audacious, daring and playful. Bending advertising conventions to enter with a bang, we kicked things off with a contest to win a lifetime free mobile plan. And it’s been so much fun seeing what people will do to #mintmymobile and win.

Helping brands bridge the gap between online and in-store experiences

Jul 2019 – What’s better than do? Share, of course! For our latest industry sharing session – this time partnering Edgeworks and The Co. Duxton – we helped a roomful of business owners and marketers explore the value of having a seamless experience from online to in-store: From digital banners to visual merchandising to getting a boost from a POS system’s data. Attendees learnt how to leverage the possibilities yielded by omnichannel to level up CX journeys, juice up their brand and imagine the future of their business. This was followed by opportunities to network, collaborate and dream bigger.

Bringing people, brands and possibilities together: That’s our passion. Sign up for our newsletter if you’d like to know when our next shindig is happening!

Move “Together Towards Tomorrow” with Shiseido

Apr 2019 – To improve Shiseido’s position as a leader in personal care amongst internal and external stakeholders, we draw on our expertise as brand and PR consultants to develop a clear overarching messaging strategy to inspire the brand toward their digital future.

Across multiple projects, from dinner and dance to branding a career development programme. And from conceptualisation to execution. We give the projects an injection of creativity while keeping them distinctly Shiseido.

We’re Accenture’s 1st!

Feb 2019 – What a way to make an impression! This year Accenture broke tradition by appointing a creative agency for their ang bao design. And they picked us! To capture the spirit of Chinese New Year and Accenture’s innovative spirit, our design features peony flower prints with a touch of gold and a QR code that lands customers on a custom greeting.

The leading global consulting firm’s red packet’s design is another example of traditional designs making the leap into digital.

Accenture_Angbao_2019_Feb

Welcome the Year of the Pig with a Peranakan kebaya-inspired ang bao design

Feb 2019 – For our ang bao design for Schroders this year, we break tradition by going back to another tradition. Drawing inspiration from the colourful Peranakan culture – which blends Chinese and Malay influences – our design stands apart from the typical ones with de facto reds.

This year’s ang bao is also a major departure from all other ones we’ve designed for Schroders in the past, with its play on bright contrasting colours that made it the talk of the town. Besides tradition, we also incorporated technology by pairing it with a digital colouring game. Who says tradition cannot be innovative?

Check out our feature on Superadrianme!

Schroders_Angbao_2019_Pig_Year

Making #MerrySips with Starbucks

Jan 2019 – Like most Singaporeans out there, we love everything Starbucks does, especially at Christmas. And we’re delighted that the brand appointed us to help spread the holiday cheer to Singapore! Our campaign creates opportunities for friends to meet up under the Starbucks mistletoe, to enjoy their favourite drinks together.

Building on Starbucks’s brand essence the lively graphics and animated posts not only spark – but also spread – joy among customers, leading to a very successful campaign. #MerrySips #MerrySurprise

Starbucks_Campaign_Jan_2019

Launching Southeast Asia’s first Peppa Pig jewellery and gold collection!

Dec 2018 – Do you like Peppa Pig? We do too! And what’s better than Peppa Pig? Peppa Pig jewellery! Which is why we are so excited to be driving the week-long launch of the this unique collection by MoneyMax Jewellery and Entertainment One. Fun, playful and beautiful, the collabo is available in both Christmas and Chinese New Year themes.

Check out the peppy pop-up exhibition at Suntec City, which successfully seduced the media as well as festive shoppers and kids!

antics: PR Awards 2018 finalist

Apr 2018 – We’re a finalist in this year’s PR Awards Best Regional PR Campaign category for our take on evian’s 2017 Live Young Oversize campaign.

From in-store POSMs and high-touch events to social media buzz and branded content, we created association, affinity and stories to inspire the public while delivering marketing results for the client.

Organised by Marketing Interactive, the PR Awards celebrates the year’s most outstanding PR campaigns across Southeast Asia. This recognition is an affirmation of the work we’ve produced for evian, and we look forward to helping more clients chart new grounds in the years to come!

Inspiring young minds with Republic Polytechnic

May 2018 – We’re excited to be working with Republic Polytechnic on their integrated marketing campaign this year leading up to Open House 2019, following a competitive pitch.

Seeing as youth marketing and education are our passion points, we are elated to have been given this opportunity to help reframe the polytechnic education narrative. Part of our scope includes driving the school’s ATL creatives, social media strategy, content as well as microsite and video production.

Keep your eyes peeled for the creatives!