Ushering in the Year of the Ox with sustainable red packet
Feb 2021 – Building on last year’s sustainability theme, we pushed the limit again by making a statement with this year’s Schroders’ red packet design. Both environmentally and socially.
The design features an optical illusion of a hidden ox, drawing attention to hidden young artistic talents. And to empower young artist to pursue their dreams, we included a QR code inside of the packet to drive donation towards the Business Times Budding Artist Fund
We also incorporated environmental considerations. From the choice of paper, finishing effects, to the packaging material, we used sustainable paper and leather that minimised the environmental impact. The leather bands were produced in partnership with a local social enterprise, in support of special needs artisans.
Raising # MoneyParenting knowledge with Eastspring Investments
Jan 2021 – Financial inclusion and literacy are key topics for Eastspring. In November 2020, we launched an investor education campaign #MoneyParenting across the region.
With parents as the target audience, we developed a digital integrated campaign to help them on their financial parenting journey. We created a social experiment video and various forms of advertising to draw attention to the topic. To educate parents on their financial parenting style, we designed a persona quiz and a microsite with advice, tailored to different types of parents.
Within 1 month of launching, the campaign generated 20M impressions in Singapore, and 30M impressions in Malaysia. Financial parenting is a continuous journey, and we’re excited for what’s to come in 2021!
Making an impact with Schroders
Jan 2021 – Sustainability is becoming a hot topic especially for investment companies. To raise awareness of Schroders’ commitment to sustainability, we created an inspirational digital campaign to enable the public to make a positive impact.
We tapped on Schroders’ partnership with Sport Singapore, and collaborated with 3 national athletes to drive visibility to their social causes by creating videos for social channels, shining the spotlight on their journey. Not only that, we also co-developed Q&A articles on Schroders website to expand on each athlete’s sustainability vision further.
The campaign ended 2020 on an impactful note. It drove more than 157,000 video views and strong website engagement, igniting a landslide of conversations that kickstarted a social movement.
Scoring a goal with UnionPay International at the ICC (International Champions Cup)
Dec 2020 – Score! We are elated to share that we have won a Silver for Excellence in Sponsorship Activation, finalist for Excellence in Brand Awareness!
Our #WinYourWay sponsorship campaign for UnionPay International has attained spectacular results through the use of ads, content and activation. It was successful in raising brand understanding, driving ticket sales, card usage and app downloads. In other words, meeting all our client’s sponsorship objectives and winning an award.
This is truly indeed a triumphant moment for both UnionPay as well as us over at antics@play!
Double Happiness with Grid Mobile
Dec 2020 – From conceptualising the brand identity and narrative, plotting its big reveal to driving product interest, our integrated campaign fulfilled and delivered its objectives of driving signups and owning a clear brand territory.
This calls for a celebration as we helped Grid Mobile cut through the market and gained traction in a short time span. The campaign achieved a Bronze for Excellence in Launch / Re-launch Marketing, Finalist for Excellence in Integrated Marketing as well! Indeed, good things really do come in a pair!