Bringing BFFs together with Tiger Brokers

Jun 2022 – Why trade alone when you can trade with a friend and enjoy zero comms for life! That’s the draw for our recently launched Tiger Brokers Zero Commissions campaign.

Almost everywhere is plastered with investment or brokerage ads featuring charts, rising arrows, greens, big 0s and of course, bulls. So how did we make our Tiger look different?

By standing out among the herd with colourful visuals and snappy copy, covering all the benefits of zero comms. Prowling across FB, IG, Reddit, digital takeovers and DOOHs, our series of 10 KVs kept ad fatigue low with ad rotation always ready to pounce. Certainly an invitation for all traders to trade with the tribe.

Tiger Brokers Zero Comission advertisements

Tiger Brokers advertisement

Tiger Brokers refer a friend ads

Leaping into a sustainable Tiger Year!

Feb 2022 – For Chinese New Year 2022, we ushered people on a journey, from the vibrant foliage and wildlife of the Schroders red packet to a companion microsite where recipients can do good for sustainability in the form of e-giving.

Schroders ‘Year of the Tiger: Regeneration’ campaign is about appreciating, preserving and restoring the splendour and beauty around us. Not just for the environment, but for the community. Collaborating with Singapore Children’s Society, we also helped to raise awareness for the organisation and drive donations to their cause to build a brigher year for local young cubs. The campaign was met with overwhelming approvals, and was featured by media, incl. The Straits Times, Business Times and SUPERADRIANME.

Schroders sustainability red packet

QR red packet

Investing into a better future with Schroders

Feb 2022 – Sustainable investing is taking centre stage. And we’re in a bullish position to make a difference! Partnering Schroders, we launched Beyond Profit, a CX-driven omnichannel campaign that spoke to the hearts of locals, showing them how investments can support their causes.

Singaporeans learned how investments can go beyond financial returns through myriad platforms: From full-page print ads and rousing videos on YouTube to website takeovers and programmatic OOHs and more. Not forgetting the new kid on the block, Tik Tok. Every campaign asset and touchpoint was strategically placed and optimised to reach target audiences and challenge them to think Beyond Profit.

The results? Demonstrable increase in awareness of sustainable investing and stronger brand association for Schroders. And we’re just getting started.

Shaking flavours up with SMH’s newest pau launch

Nov 2021 – Paus have come a long way. First, there were the classics, then the liu sha-type that oozes with salted egg filling, and now–introducing the Molten Milo Lava Pau. Collaborating with SMH Foods, Singapore’s largest dim sum manufacturer, distributor and exporter, we kicked off a PR campaign to launch their one-of-a-kind product.

From conceptualising media kits to creating content for the press, we helped structure and present the product’s key messages clearly and concisely–and more importantly, in an enticing way that attracted the media to bite.

Enriching the brand purpose of Wang Learning Centre

Nov 2021 – Wang Learning Centre is known for their rigorous approach to Mandarin tuition. They aim to help students establish a strong Chinese language foundation. Hence, the belief “Study Chinese, Yes We Can!”

Like education, effective branding also starts with a solid foundation. We took our client on a branding journey, guiding them on positioning, story, nomenclature and identity. Along the way, we helped to uncover their purpose as educators, so that they’re ready to prosper in their future endeavours.

Nurture the growth of your brand? Yes, we can!

Charging toward a greener future with Polestar 2

Nov 2021 – EVs are taking Singapore by storm! Together, in the front seat with Wearnes Singapore, we’re excited to be a part of this movement to drive change with the all-new Polestar 2.

As responsible consumerism gains traction, EV brands are starting to garner mainstream support for their positive impact. But with the entrance of other big players in Singapore, traditional automotive marketing tactics just won’t cut it. So we shifted gears and explored new ways to announce the arrival of Polestar 2 in Singapore.

Get ready, 2022! We can’t wait to reveal more.

Redefining beauty with Merz Aesthetics

Sep 2021 – Living in an era of empowerment and self-acceptance, brands are increasingly encouraging people to embrace themselves, take charge and live life to the fullest.

Merz Aesthetics is a global aesthetics treatment brand that has been the face of beauty empowerment. Through its Merz Aesthetics Serendipity Journey (MASJ) campaign, Merz aims to shed light on the normalcy of aesthetic treatments by beautifying one’s natural features with non-invasive treatments.

Together with the MASJ Squad and Experts Squad, we helped export this experience and evangelise aesthetic treatments. From crafting local and relatable messaging to sourcing relevant influencers and working with subject-matter experts, we strategised for markets across Hong Kong, Indonesia, and Thailand to share knowledge, influence empowerment and build brand advocacy. We can’t wait to shake up the beauty industry with Merz Aesthetics in 2022!

Merz Aesthetics MASJ

Winning big at the Digital Impact Awards Asia

Sep 2021 – We’re thrilled to announce that our Schroders Singapore, Eastspring Investments, and GRID Communications campaigns have won 7 awards at the Digital Impact Awards Asia 2021!

The Digital Impact Awards is known for setting the industry benchmark in digital stakeholder engagement and honouring Asia’s best corporate digital communications work. And our campaigns were recognised for their effective use of ads, content, and activation–successfully raising brand awareness, education, and engagement. Here’s to a job well done, checking off all the required objectives and bringing home a bunch of awards!

Digital Impact Awards Asia

Raising our glass to the MARKies Awards

Sep 2021 – Cheers to a Gold for our #MakingAnImpact campaign (Most Effective Use – Content) and Silver for our #MoneyParenting campaign (Most Effective Use – Video)!

Schroders Singapore #MakingAnImpact won the judges over for its sincere and authentic stories of relatable athletes and the causes they stand for. The stories were amplified strategically across multiple channels, raising awareness of various sustainability efforts and showing how the public can make an impact. Watch the athletes’ stories here!

And #MoneyParenting, an integrated digital campaign that empowers parents on their financial parenting journey, garnered over 20M impressions in Singapore and 30M impressions in Malaysia just 1 month of launch. Check out how we showed parents the importance of money parenting in our experimental video.

We want to thank our awesome clients and team for the opportunity and making this win possible!

MARKies Awards Schroders Eastspring

Revitalising GERI’s purpose beyond geriatric research

Sep 2021 – GERI is a geriatric education and research institute that researches age-related health issues to monitor and shape policies. And as Singaporeans are living past their golden years and staying healthier for longer, we wanted to highlight the value that GERI brings to our society.

Together with GERI, we conducted a strategic brand audit to give the brand a new lease of life. Starting with research questionnaires and defining target audience personas to refining brand positioning and recommending communication channels, we provided key insights and focus points, strategically renewing the brand’s position meaningfully to its stakeholders.

GERI senior care

Driving thought leadership in APAC with Medallia

Jun 2021 – In today’s competitive marketplace, establishing strong media relations is crucial for businesses to get the word out, build brand awareness, and increase brand credibility.

To grow Medallia’s market presence in the APAC region including Singapore, Japan, Korea, and Australia, we developed a comprehensive PR strategy that highlights their efforts and positions Medallia as a subject matter expert in improving customer and employee experience.

From strategic counselling and regional project management to pitching for interviews and speaking opportunities, this retainer project is geared to generate long-term results and we’re excited for more conversations to come!

Medallia partnership antics@play

Raising #MoneyParenting knowledge with Eastspring Investments

Jan 2021 – Financial inclusion and literacy are key topics for Eastspring. In November 2020, we launched an investor education campaign #MoneyParenting across the region.

With parents as the target audience, we developed a digital integrated campaign to help them on their financial parenting journey. We created a social experiment video and various forms of advertising to draw attention to the topic. To educate parents on their financial parenting style, we designed a persona quiz and a microsite with advice, tailored to different types of parents.

Within 1 month of launching, the campaign generated 20M impressions in Singapore, and 30M impressions in Malaysia. Financial parenting is a continuous journey, and we’re excited for what’s to come in 2021!

#MakingAnImpact with Schroders

Jan 2021 – Sustainability is becoming a hot topic especially for investment companies. To raise awareness of Schroders’ commitment to sustainability, we created an inspirational digital campaign to enable the public to make a positive impact.

We tapped on Schroders’ partnership with Sport Singapore, and collaborated with 3 national athletes to drive visibility to their social causes by creating videos for social channels, shining the spotlight on their journey. Not only that, we also co-developed Q&A articles on Schroders website to expand on each athlete’s sustainability vision further.

The campaign ended 2020 on an impactful note. It drove more than 157,000 video views and strong website engagement, igniting a landslide of conversations that kickstarted a social movement.