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All that glitters is Swarovski

Swarovski is the world’s leading producer of precision-cut crystals for fashion, interiors and architecture. But how do you translate crystalline beauty to an inspiring corporate culture and a branded customer experience? That’s where you get them to channel their inner Monroe.


When Swarovski HQ developed a new set of strategic business and brand plans, antics@play was tasked to roll it out to staff across Asia Pacific and Japan. We had to make the vision relevant to a regional audience, and prepare staff at all levels to live the values via a structured training and ambassadorship programme.


To generate strong staff understanding and commitment, we whisked key teams from across Asia on an exhilarating journey by way of a 2-day hands-on workshop. Creatively we had them peer into their long-term vision and goals, internalise what it means to be an ambassador for Swarovski, and enkindled their desire to get there. Participants worked on strategies to deliver long-term business, and left with an enabling kit of collaterals to inspire their colleagues back home.

We also created opportunities for staff to be reminded of their renewed goals and values following the session. From branded customisable work diaries to training videos, we worked with the Swarovski team to create sparkling moments from office to storefront.