Tag Archives: branding

What’s in a good brand name?

Branding for cultural differences to expand and reach new markets

Talking culture: How Singapore’s mall culture shaped its shopping experience

5 things to remember about marketing in a downturn

3 branding tips that you can learn from Star Wars

Tapping on market research for branding

A woman holding up a peace sign.

Brand word of mouth: 3 crazy ways to earn it

An image of a circus interior.

Circus Branding, its lost art and how it relates to Chinese New Year

A woman hiding underneath a blanket with half of her face showing.

Fear-based marketing: can brand love be built on it?

A man holding up a bicycle with one hand.

Taking creative risks: What’s your brand and creative Everest?