Posts by Shawn Mak

Can AI-powered virtual influencers become brand ambassadors?

ethical AI in marketing

What’s ethical AI in marketing? Which side are you on?

Avatars: Coming to a real and virtual space near you

social media web3

How web3 will change social media and how to win(g) it

Sustainability partnerships: Your how-to guide for success

Inclusivity diversity branding

Does your brand have a diversity and inclusion problem?

Nostalgia marketing and why it works

When automobile brands trend toward advertising sameness

Shopstreaming ecommerce

Shopstreaming: Why your ecommerce strategy needs it

Design Ops and why it matters for efficiency and effectiveness

Ops, not oops: What is Design Ops and why you need it