Let’s talk about sustainable designs. Why consumers demand it and how your brand can adopt it.
First, meet the eco consumer
We all know that #Sustainability is more than just a passing trend today. The rise of e-commerce marketing has made it easier for consumers to shop and research the brand they’re buying from. With consumers calling out on unsustainable brands and supporting small, greener businesses. As such, adopting and owning sustainable design practices is no longer a choice, but it is a necessity. And by choosing sustainable designs, your business can combat both climate change and boost brand loyalty.
A glimpse into sustainable brands
As I mentioned, brands are now shifting their sights toward sustainability. Many looking for ways to drive relevancy between their consumer and products. Some brands are even starting from the bottom.
Who Gives A Crap, a toilet paper manufacturer claims that their products are “Good for your bum and great for the world”. Well, they’re right! Their products are 100% plastic-free and made from 100% recycled paper or 100% bamboo. Additionally, 50% of their profits are donated to help build toilets for communities in need around the world.
Key takeaway: When your brand purpose meets your customer needs, it does not matter what your product is. This brand not only engages their customers with their marketing and humour, but they’ve also crossed 3 boxes. First, it’s good for the planet (B-Corp certified). Second, it’s good for the people. And third, it’s good for your bum (free of inks, dyes and scents).
And hands up if you are a huge fan of tote bags! Muji, a Japanese homeware brand specialising in minimal and sustainable products is changing the world – one tote at a time.
To reduce plastic waste, Muji charges extra for bags, encourages their customers to reuse their paper bags and purchase cotton tote bags. If you are a Muji fan, it’s no surprise if you already own one of them!
Even their clothing hooks and hangers are made up of biodegradable materials.
Key takeaway: Muji has proven that combating climate change simply starts with the customer.
A quick guide to green design
Sourcing the right materials:
Creating sustainable designs is thinking with a secondary goal. For example, choosing eco materials that can be recycled or reducing the manufacturing process to cut carbon footprint. If you are looking beyond the recycled material, FSC-certified paper can be another great alternative for your packaging designs.
Sticking with strategy:
Having a social presence is a great way to identify what your consumers want. With many brands riding on the latest social trends to engage new consumers. However, not every trend will fit your brand’s tone. Stick to your brand’s belief. Take different, unique approaches. Change the world from your brand’s point of view.
There are numerous ways a brand can embrace sustainability. What’s important is to take that first step. Find out how you can weave sustainability purpose into practice.
Sustainable packages don’t mean more budget. Believe it or not, greener designs might mean using lesser materials. With extra care, detail and thought, creating products your consumers love while combating climate change will be easier than you think.
Any green ideas to add to your next design campaign?
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