Every June, I receive countless birthday wishes from brands of all sorts, from Innisfree to Airbnb, Starbucks to Zalora. They come in a variety of forms, such as e-mails, fliers and or even through text messages – with an offer attached to them most of the time. So it isn’t wrong to say brands love celebrating birthdays for customers as it can really help to drive engagement for their brand!

But despite growing accustomed to receiving them yearly and knowing that these wishes are part of their marketing ploys, I still fall for them. 

Admit it, everyone gets excited about their birthdays, no matter their age. Birthdays aren’t just special dates for consumers but it matters to your brand as well, serving as a great opportunity for you to foster closer ties with your customers.

So here are some tips to creating good birthdays for your customers!

Wrapping up

Birthday campaigns when planned well, can be a powerful way to grow affinity for your brand and improve your bottom line. Create promotions, offer special deals or even just craft a simple message – if a consumer feels appreciated, they’ll definitely let you know with a purchase or two. And if you are still unsure how to plan an effective birthday campaign, get in touch with us!