Every June, I receive countless birthday emails from brands of all sorts, from Innisfree to Airbnb, Starbucks to Zalora. Despite growing accustomed to receiving them yearly and knowing that these wishes are part of their marketing ploys, I still fall for them. Admit it, everyone gets excited about their birthdays, no matter their age. Birthdays aren’t just special dates for consumers but it matters to your brand as well, serving as a great opportunity for you to foster closer ties with your customers.
Birthday campaign when planned well, can be a powerful way to grow affinity for your brand and improve your bottom line. And if you are still unsure how to plan an effective birthday campaign, get in touch with us!