Category Archives: Branding

3D mock-up of antics branded beer can against a purple ombre background

Add Dimension to your brand’s design and storytelling

Nokia: What happened? Business lessons entrepreneurs can learn

5 things brands should know about Gen Z consumer behaviour

How to blend in-store, digital, and AR marketing for a better customer experience: Lessons from the Shanghai Starbucks Reserve Roastery

What are brand archetypes?

Let it go: Branding tips from Disney’s Frozen

Grants for branding & digitisation: What SMEs need to know

Brand partner qualities to look out for

What not to do when rebranding: An insider’s guide

Good brand logo design and the anatomy of it